NFTs have created lucrative opportunities for artists and traders, but those are far from the only industry job created by the new trend. Marketing consultants who specialize in Web3 services have been in high demand.
Arvin Khamseh happens to be one of the most successful NFT marketing consultants, having launched more than 400 NFT projects in just three months.
You heard. That’s around 4,5 projects a day. Talk about somebody passionate about NFTs and dedicated to reaching success. NFTs have been labeled a “21st-century gold rush,” and Arvin is one of the most talented people who learned the right skills and ways to capitalize on this opportunity.
Arvin has a long history in the marketing industry as a freelance. His first rodeo with NFTs came in October of 2021.
“I remember receiving a notification from an artist in Italy who found me online. He wanted me to handle his project. Of course, I said yes.” says Arvin.
The project was enjoyable to work on, and Arvin figured that he had an interest and the skill set necessary for such projects.
“I didn’t realize how big this would be. I was still working for some pretty big companies at the time and just thought this would be a side gig.”
Irvan figured this would be just one of many side gigs he’d run as a freelancer, but the talented market consultant had helped more than a hundred projects a month later. It wasn’t just niche and unknown collections too, Irvan helped launch Froggos, Women of Crypto, and the Sand Vegas Casino Club into the mainstream.
Arvin has been charitable enough to share his formula for success refined after working on more than 400 projects, each with its unique demands and requirements.
According to Arvin, the first step is always to have somebody who has expertise in marketing on the team. “The beauty of NFTs is that anyone can do it. This is also a curse.”
NFTs and the marketplaces on which they are minted and sold are very accessible, anybody who has an idea and enough of a cryptocurrency to spare can create a whole collection that can sell out in hours and make them filthy rich. The problem is that even if the chance for success exists, it’s very low for people who have no prior business experience.
“Many of these artists and developers have no business sense, so their project really is a stab in the dark,” says Arvin.
He happens to have almost a decade of experience working with companies, from small-scale firms to billion dollar multi-national corporations. If you want to achieve massive success, you need somebody who has experience in various industries and has helped launch similar projects.
The second step Arvin emphasizes is the need for a rigid pre-release strategy. According to him, the NFT market is much more fast-paced and dynamic than typical e-commerce.
“With e-com, you have months to figure out the best marketing strategy while you look to build your brand. With an NFT launch, you don’t have that time,” says Arvin.
Non-fungible tokens are lucrative to investors, regular consumers, and collectors, but the collection you may intend to launch has to be unique. Every day, dozens if not hundreds of high-quality collections are rolled out into mainstream NFT marketplaces. They are accompanied by a team of professional artists who have paid attention to detail on the art and marketing experts.
The time frame in which people are willing to pay attention to your project instead of turning to others and the time you have to stand out and attract momentum in social media is very little. You have to make something about your project unique, scarce, and attractive to people.
Arvin points out three metrics: number of followers on Twitter, number of discord members, and the number of whitelisted. Members in discord should be around 3-5 times the project size, Twitter followers should be half the size of the project, and whitelisters should be around half the size. This is all essential for you to gather momentum.
“You need the correct number of each to ensure success. A project of 10,000 nfts needs at least 30k members on discord. The key is that you have engaged followers who are ready to take action. Don’t buy followers.” says Arvin.
The final step comes down to execution. Arvin comes on a recent example “I remember a client had done everything right. They built their audience, targeted them with ads, and then cut off all ad spend and communication the day before their launch… Why? Because they were tired.”
He further elaborates, “Launching an NFT is a business – and business can be tiring, but you have to keep moving. You only get one shot. It’s very hard to come back from an unsuccessful launch.”
This is why being emotionally resilient or at least willing to put how you feel aside in the short term is so vital. The project will inevitably make you anxious. Will it succeed? Did you miss anything? Will all the effort be enough? Those are all ways to stress yourself, a successful entrepreneur should focus on action and leave doubt aside until the project ends.
Finally, execution also comes down to the money you can spend on the project. It’s essential to make sure you have enough to carry the project through, or if necessary, you can accurately estimate that initial purchases and investment from outside sources will be sufficient.
